Can you future-proof your web presence?

Rich LaneWritten by | Monday, October 16, 2023

Can you future-proof your web presence?

Have you ever wondered what your web presence will look like in the next 12 or 24 months? How can you ensure your websites, SEO, and social media platforms remain relevant in the ever-changing digital landscape? While we can't offer you a time machine, DataOT can equip you with the tools to nurture your web presence as you grow.


The key to future-proofing your content is simple: separate your data from your design or platform, and establish a single source of truth for your data.


Moreover, streamline your processes by inputting data just once! Leverage the power of APIs and webhooks to automate everything else. Let your customers to do the typing for you, you don't need to re-type emails into another system. You wont believe how many times I have seen this. Every communication originating from your site should seamlessly flow into your order management systems and CRMs, automatically finding its way to where it's needed. Just say no to the hassle of double handling or redundant data entry.


Remember, Google word is (almost) law. Learn lighthouse and take ownership of your website and resist the urge to clutter it with numerous plugins that track every detail under the sun. These can significantly slow down your site, affecting not only performance but also Google ranking. In today's fast-paced digital world, customers have no patience for sluggish loading pages, and they'll quickly move on if content takes too long to appear.


Finally, don't relegate security to an afterthought. Invest in enterprise-level mitigation measures to safeguard your web presence. Your digital assets deserve protection from evolving threats.


With these insights, you'll be better equipped to face the future confidently, knowing that your web presence can evolve and adapt just as you do.